Creator announces brand collaboration project from @kweinbydesign
The creator expresses her frustration with the limited, boring color options for high-quality artist sketchbooks. She then tells the story of how she reached out to her favorite brand, Leuchtturm 1917, to propose a design collaboration, and excitedly reveals that they said yes. She concludes by announcing she will document the entire design process as a series and invites her audience to participate in the decisions.
Creator: @kweinbydesign on Instagram
Transcript
I'm tired of the fact that sketchbooks with good quality paper literally made for artists only really come in boring, plain colors. No, I'm taking matters in my own hands and I just went out on a whim and reached out to my favorite sketchbook brand, Leuchtturm nineteen seventeen. And I was like, hey. Can I design a really cool sketchbook for you guys? And something insane happened because they said yes. I'm gonna document the whole design process right here on Instagram, and I want you guys to b
Topics: Art, Product Design, Product Development
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