Animated graphics explain marketing strategy from @brandon_.marketing
The creator uses a voiceover and animated graphics to argue against lowering prices as a sales strategy. They explain that successful brands focus on perceived value, define what value means from a customer's perspective, and then provide a two-step guide on how to implement a value-based strategy by understanding and targeting a customer's dream outcome. The video concludes by emphasizing the dual importance of marketing and branding for business growth.
Creator: @brandon_.marketing on TikTok
Transcript
Lowering your prices is the worst strategy to increase sales. Instead, do what the big brands do. They understand that people buy based on the perceived value of your services, not the price. Value comes from how strongly customers believe the outcome will No how do you use this to drive worse sales? First, understand your audience's dream outcome. Then, make sure every service you offer is positioned to help them achieve it. When you do this, your audience will clearly see that your service is
Topics: Marketing, Brand Strategy, Business
624,200 views