Graphic explainer of decoy effect from @gennesisbrand

The creator uses animated text and graphics to explain the 'Decoy Effect,' a pricing strategy. They use Starbucks' drink sizes as a visual example to demonstrate how a middle-priced, less valuable option makes the most expensive option seem like the best deal, thereby influencing customer purchasing decisions. The video concludes with a call-to-action to save and apply the strategy.

Creator: @gennesisbrand on TikTok

Topics: Marketing, Business, Psychology

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