Graphic explainer of decoy effect from @gennesisbrand
The creator uses animated text and graphics to explain the 'Decoy Effect,' a pricing strategy. They use Starbucks' drink sizes as a visual example to demonstrate how a middle-priced, less valuable option makes the most expensive option seem like the best deal, thereby influencing customer purchasing decisions. The video concludes with a call-to-action to save and apply the strategy.
Creator: @gennesisbrand on TikTok
Topics: Marketing, Business, Psychology
710,300 views