Surreal brand world built around one word from @converse
A young man enters a surreal convenience store where every person, animal, and product is named 'Chuck.' After becoming increasingly confused by the repetitive branding, the store owner, Chuck, gives him a pair of red Converse Chuck Taylor sneakers. The man leaves wearing the shoes, and the video concludes by revealing it's a collaboration between Coca-Cola and Converse with the tagline 'Everyone's a Chuck.'
Creator: @converse on Instagram
Transcript
It's another hour, Chuck. Stay cool and tuned to +1 886. The Chuck. 'Sup, Chuck? Hey, Chuck. 'Sup, Chuck? Agent Chuck. Clean up on Aisle 3. Good, Chuck, rank. I'm good for you. Rank you, sir. I'll see you tomorrow. Another day, another Chuck. No. Stop. Hold that door, Chuck. It's show. Is that Chuck Stevens?
Topics: Brand Marketing, Apparel, Beverages
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