Step-by-step glowy makeup look from @estellelebourgeois_

The creator demonstrates a full glowy makeup routine from start to finish. She begins by prepping her skin with a spray and primer, then applies and blends liquid blush and concealer. She sets her face with bronzer and powder, adds highlighter, defines her brows, creates faux freckles, contours her nose, curls her lashes, applies mascara, and finishes with a shimmering lip gloss.

Creator: @estellelebourgeois_ on TikTok

Video format

Vlog

Video outline

  1. Show desired outcome
  2. Isolate the tool
  3. Demonstrate the process
  4. Confirm the outcome

Hook overview

The 'After' State Preview: The video begins by showcasing the final, polished result to establish a clear, desirable goal for the viewer and promise a valuable transformation.

Visual hook

The video opens with a close-up shot of the creator showcasing the finished, flawless, and glowy makeup look. Her perfect skin, glossy lips, and direct gaze create an aspirational visual that immediately establishes the goal of the tutorial.

Hook strategies

  1. transformation-payoff

Payoff

The Final Result Confirmation: The video concludes by returning to the completed result, mirroring the hook and providing a satisfying sense of closure and achievement.

Narrative framework

The Cumulative Build

Narrative framework logic

A procedural tutorial that demonstrates a step-by-step transformation by applying a consistent 'Show > Apply > Integrate' micro-pattern to a sequence of items. The narrative is driven by the cumulative effect of each step, bookended by a preview and confirmation of the final result.

Narrative framework breakdown

  • frameworkName: The Cumulative Build
  • frameworkType: List-Style Narrative
  • coreLogic: A procedural tutorial that demonstrates a step-by-step transformation by applying a consistent 'Show > Apply > Integrate' micro-pattern to a sequence of items. The narrative is driven by the cumulative effect of each step, bookended by a preview and confirmation of the final result.
  • confidence: 95
  • pendingStatus: created

Topics: Makeup, Beauty, Cosmetics / Skincare

Concepts: Tutorial / How To

Formats: Vlog

Elements: Montage Editing, Trending Audio

Account types: Personal Brand

Transcript excerpt

You're holding me and holding back.