Skit misunderstanding promotes news app from @yahoo

A man on the street calls out to a woman to inform her that her shoes are untied. The woman, who is listening to audio on her phone, misunderstands his comment and explains that she is just listening to her morning briefing from the Yahoo News app. A voiceover then plays the news briefing, revealing the punchline and promoting the app's feature.

Creator: @yahoo on Instagram

Video format

Skit

Video outline

  1. Initiate a false public premise
  2. Subvert premise with a product pivot
  3. Demonstrate product's core function

Hook overview

An off-camera voice interrupts a subject in public with a common, relatable observation, creating the illusion of a spontaneous, candid encounter.

Title hook

MISS

Verbal hook

Miss, miss...

Visual hook

A dynamic shot of a woman walking across a city crosswalk while looking at her phone, creating a relatable and visually engaging opening scene.

Hook strategies

  1. curiosity-open-loops

Payoff

The viewer resolves the initial confusion by recognizing the format as a clever, disguised advertisement, linking the product to the memorable and humorous subversion of expectations.

Narrative framework

The Public Premise Subversion

Narrative framework logic

Staging a seemingly candid public interaction with a false premise, then subverting the expected social script with a non-sequitur response that pivots directly into a product demonstration.

Narrative framework breakdown

  • frameworkName: The Public Premise Subversion
  • frameworkType: Standard Narrative
  • coreLogic: Staging a seemingly candid public interaction with a false premise, then subverting the expected social script with a non-sequitur response that pivots directly into a product demonstration.
  • confidence: 95
  • pendingStatus: created

Topics: Advertising, App, Comedy

Concepts: Skit, Surprise Reveal

Formats: Skit

Elements: Text Overlay

Account types: Brand

Transcript excerpt

Miss, miss, she's in touch. Oh, it's just my morning briefing from the Yahoo News app. It's Tuesday, September 23. Here's your morning briefing from the Yahoo News app.