Scripted scene explains decoy pricing from @tommythings

The creator plays a customer who asks a seller for the price of a pen. The seller presents two options: one pen for a low price or three pens for a slightly unattractive bundle price. The customer, thinking he's found a loophole, buys all three pens one by one for a total that is less than the bundle price, and then the seller reveals that this was a psychological trick to get him to buy three pens instead of just one.

Creator: @tommythings on TikTok

Topics: Marketing, Business, Psychology, Entrepreneurship

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