Man's nonsensical GRWM journey from @thejarrodbenson
The creator starts a 'Get Ready With Me' video for dinner by eating a stack of gummies, then takes the viewer on a nonsensical journey through various locations, including his shower, driveway, a river, and a Costco parking lot, all while subverting the expectations of the GRWM format.
Creator: @thejarrodbenson on Instagram
Video format
Vlog
Video outline
- State a familiar premise
- Introduce a critical failure
- Pivot to a random tangent
- Arrive at an illogical destination
- Deliver a surreal punchline
Hook overview
Establish a well-known content format or premise to create a clear set of viewer expectations, immediately subverted by a small, illogical action.
Verbal hook
Get ready with me to go out to dinner.
Visual hook
A man holds up a stack of yellow gummies and eats them all in one bite, making a strange facial expression.
Hook strategies
- curiosity-open-loops
Payoff
Deliver a final, surreal visual gag (often using a filter or effect) that breaks character and provides a nonsensical resolution to the chaotic journey.
Narrative framework
The Devolving Plan
Narrative framework logic
To establish a common, goal-oriented social media trope (like "Get Ready With Me" or "A Day in the Life") and then systematically derail it with a series of increasingly absurd, illogical, and unrelated events, culminating in a surreal punchline.
Narrative framework breakdown
- frameworkName: The Devolving Plan
- frameworkType: Standard Narrative
- coreLogic: To establish a common, goal-oriented social media trope (like "Get Ready With Me" or "A Day in the Life") and then systematically derail it with a series of increasingly absurd, illogical, and unrelated events, culminating in a surreal punchline.
- confidence: 95
- pendingStatus: created
Concepts: Skit
Formats: Vlog
Elements: AR Filter, Jump Cut, Mood Music
Account types: Personal Brand
Transcript excerpt
Get ready with me to go out to dinner. This is my outfit for dinner. I'm waiting for my Uber. They're in a Toyota Corolla. I forgot to order the Uber. Look. It's a duck. I'm at Costco. What the fuck am I even doing here?
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