Creator's opinion on what things should cost from @leightonwrites
The creator presents a comedic, opinion-based slideshow detailing what he believes various products and services should cost. He disclaims that his opinions are not based on facts or economics, then proceeds to list ideal prices for items like sodas, college tuition, beers, car tires, steaks, and train tickets, before concluding with a 'Hall of $40' for items like dress shirts, cell phone plans, oil changes, and concert tickets.
Creator: @leightonwrites on Instagram
Video format
Speaker address
Video outline
- State controversial personal thesis
- Preemptively disarm critics
- Rapidly re-evaluate relatable items
- Directly solicit audience debate
Hook overview
A bold, relatable, and subjective declaration of intent ('Here's how much things should cost'), immediately followed by a self-deprecating qualifier ('based on nothing but my own dumb opinion') that lowers the stakes and invites the audience in on the joke.
Title hook
HOW MUCH THINGS SHOULD COST
Verbal hook
Here's how much things should cost.
Visual hook
A man sits in front of a laptop displaying a presentation slide with a large title, holding a small clicker, indicating a structured presentation.
Hook strategies
- opinions-polarization
Payoff
A direct and open-ended question to the audience that explicitly asks for their judgment ('Am I right, wrong, insane?'). This serves as a powerful call to action, converting passive viewers into active commenters by inviting them to participate in the debate the video was designed to start.
Narrative framework
The 'Dumb Opinion' Gauntlet
Narrative framework logic
To present a series of subjective, often controversial, judgments on common items or topics, framed as a personal 'gut feeling' rather than fact, in order to provoke debate and high engagement. The creator acts as an arbiter of 'how things should be,' ignoring reality for comedic and relatable effect.
Narrative framework breakdown
- frameworkName: The 'Dumb Opinion' Gauntlet
- frameworkType: List-Style Narrative
- coreLogic: To present a series of subjective, often controversial, judgments on common items or topics, framed as a personal 'gut feeling' rather than fact, in order to provoke debate and high engagement. The creator acts as an arbiter of 'how things should be,' ignoring reality for comedic and relatable effect.
- confidence: 95
- pendingStatus: created
Topics: Economics, Personal Finance, Comedy, Culture
Concepts: Rapid Fire Listicle, Hot Take
Formats: Speaker address
Elements: Side-by-Side Visual Aid, Image Overlay, Jump Cut, Engagement CTA
Account types: Personal Brand
Transcript excerpt
Here's how much things should cost. This is based only on my own dumb opinion. Before you come at me, realize this is not based on facts, science, economics, reality, supply and demand, culture, politics, or anything having to do with Kyle Cook or Amanda Batula. Again, one middle aged man's dumb opinion. Let's get into it. A Coke in a restaurant, a dollar. There's no reason I should be paying $3.95 for a Coke in a restaurant or a Sprite in a restaurant because I don't drink that the server is gonna come by and a refill with better. A dollar. Let's talk about higher education. This, a good in state school, $5,000 a year. The more Hogwarts y your school looks if you're going to a private out of state school, the more Hogwarts y it looks, the more expensive it's gonna best, but it doesn't need to be exorbitant. It doesn't need to be a $100 a year. 25 a year right there. We're a hella Hogwarts y looking school. Beers. This beer right here, this is a Coors Light. This is a Miller Light On Tap. That's a $2 beer. This beer right here, somewhere out there, people are paying $89 for an IPA. It's a $4 beer. $2 beer, $4 beer. Set of tires, a new set of tires is $200. That's $50 a tire right t