Man recruits influencers for show from @santacruzpaleo

The creator sits outside and makes a public announcement that he is looking for obese influencers to feature on a new show. He explains that he will pay for their lab work and a DEXA scan, and they will join him in the studio for a show to discuss their health. He asks his audience to tag potential candidates in the comments and frames the opportunity as a way for them to improve their health.

Creator: @santacruzpaleo on TikTok

Video format

Yap

Video outline

  1. State provocative search
  2. Present valuable offer
  3. Clarify the format
  4. Issue audience CTA

Hook overview

A direct and controversial statement declaring a search for a specific type of person, designed to immediately capture attention and spark curiosity.

Title hook

LOOKING FOR OBESE INFLUENCERS

Verbal hook

Guys, I'm looking for obese influencers...

Visual hook

A shirtless, muscular man sitting casually outdoors, creating a visual contrast with the topic of obesity he is discussing.

Hook strategies

  1. identity-specificity

Payoff

A final re-framing of the opportunity as a positive, empowering step for the potential participant, coupled with a final, direct call to action for the audience.

Narrative framework

The Public Casting Call

Narrative framework logic

To leverage an audience for recruitment by presenting a provocative opportunity, offering a clear value exchange, and framing it as a mutually beneficial collaboration for future content.

Narrative framework breakdown

  • frameworkName: The Public Casting Call
  • frameworkType: Standard Narrative
  • coreLogic: To leverage an audience for recruitment by presenting a provocative opportunity, offering a clear value exchange, and framing it as a mutually beneficial collaboration for future content.
  • confidence: 95
  • pendingStatus: created

Topics: Health, Wellness, Content Creation, Influencer Marketing

Concepts: Opportunity Explainer, Hot Take

Formats: Yap

Elements: Title Text Hook, Mood Music, Engagement CTA

Account types: Personal Brand

Transcript excerpt

Guys, I'm looking for obese influencers, that wanna lock in. I'm gonna pay for you to get some lab work done, DEXA scan, some other stuff, and you're gonna suit me in the studio. Sort of a Caleb Worse style show where we just we dive into everything going on, you no? So I'm looking for some morbidly obese influencers. So tag them below, if they are down to come to my show. Easiest if they're, like, live in LA. I could, like, knock out those episodes, like, whenever, like, shit tomorrow, you no? But I'm down to, you know, where whatever. Let me know who you guys think should be on the show, who genuinely wants to lock in. This will be a great start for them to lock in. Let me know below.

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