Filling out a giant donation check from @usga

A young female golfer documents the process of filling out a giant $10,000 novelty check from the brand Ally. She clarifies the details with an off-camera person, writes the payee ('First Tee Los Angeles'), the amount in words and numbers, the date, a memo ('USA Curtis Cup Team'), and signs it, concluding by proudly holding up the completed check.

Creator: @usga on Instagram

Video format

Vlog

Video outline

  1. State the task and stakes
  2. Encounter a minor obstacle
  3. Receive and apply guidance
  4. Display the successful result

Hook overview

The protagonist verbally confirms the high-stakes outcome of a simple task they are about to perform, immediately establishing a clear goal for the viewer.

Verbal hook

So if I fill it out, then $10,000 gets donated...

Visual hook

A close-up shot of a person writing on a giant novelty check, creating immediate curiosity about the context and scale of the event.

Hook strategies

  1. curiosity-open-loops
  2. transformation-payoff

Payoff

The protagonist proudly displays the finished product, providing a visually satisfying conclusion and confirming the successful completion of the entire task.

Narrative framework

The Guided Competence Arc

Narrative framework logic

A protagonist is guided through an unfamiliar but achievable task, showcasing their journey from uncertainty to successful completion. The engagement comes from the relatable struggle and the satisfaction of a well-defined goal being met.

Narrative framework breakdown

  • frameworkName: The Guided Competence Arc
  • frameworkType: Standard Narrative
  • coreLogic: A protagonist is guided through an unfamiliar but achievable task, showcasing their journey from uncertainty to successful completion. The engagement comes from the relatable struggle and the satisfaction of a well-defined goal being met.
  • confidence: 95
  • pendingStatus: created

Topics: Golf, Philanthropy, Sports

Concepts: Event Showcase, Brand Showcase

Formats: Vlog

Elements: Montage Editing, Mood Music

Account types: Brand, Personal Brand

Transcript excerpt

So if I fill it out, then $10,000 gets donated to Worst State Full disclosure. Exactly. You don't have to fill out a check. No. I have to write the cents to or no? Yeah. tier. Basically, you're gonna write it as a fraction, if that makes sense. You wanna try it. Was that it? Yeah. Actually? Yeah. Okay. So just who it's from right tier? Yeah. Okay. And then easiest part. All you gotta do is autograph it. Okay. Easy. I've done that.

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