Employee shares story about customers from @aranisagoodboy

Video format

Yap

Video outline

1. State shocking insider fact
2. Share anecdote with a twist
3. Reveal peak absurdity
4. Deliver final punchline detail

Hook overview

Establish insider credibility ('I'm a [role] employee') and present a quantifiable, shocking fact about a product or behavior to create immediate intrigue.

Title hook

I'm a crumbl employee and some customers buy a dirty soda everyday

Verbal hook

Hi, everyone. I'm a crumble employee, and we've started to have customers come in every day or multiple times a day for these new dirty sodas that have a 148 grams of sugar in them.

Visual hook

Direct-to-camera address in a personally styled room with patterned wallpaper, creating an intimate and conversational feel.

Hook strategies

1. identity-specificity
2. credibility

Payoff

Deliver one last, compounding detail that acts as a punchline, making the story more memorable and shareable by adding a final layer of disbelief or dark humor.

Narrative framework

The Insider's Escalating Absurdity

Narrative framework logic

An insider reveals a shocking fact about a common practice, then uses a series of escalating anecdotes to illustrate the absurdity of the situation, culminating in a final, almost unbelievable detail.

Narrative framework breakdown

• frameworkName: The Insider's Escalating Absurdity
• frameworkType: Standard Narrative
• coreLogic: An insider reveals a shocking fact about a common practice, then uses a series of escalating anecdotes to illustrate the absurdity of the situation, culminating in a final, almost unbelievable detail.
• confidence: 95
• pendingStatus: created

Transcript excerpt

Hi, everyone. I'm a crumble employee, and we've started to have customers come in every day or multiple times a day for these new dirty sodas that have a 148 grams of sugar in them. Now I'm not a doctor, but I think that drinking anything with 148 of sugar daily or multiple times a day especially probably isn't the best for your health. But I'm not allowed to say that. One time I said to one of the customers, like, there's a tier of sugar, and then I got in trouble because I'm not really supposed to point that out. And then they were like, well, you know, normally, I drink 10 cans of Coke a day. So is that the same thing? And I said, well, yeah. And I said, so you're replacing your Coke with the dirty sodas? And they're like, no. I just drink the 10 cans of Coke, and then I also get the dirty soda. I've even had some of them ask for extra sugar in their rank, no, like, a couple extra pumps of the sugar syrup that we use, which, again, I think is an interesting choice. But people can order what they worst, I yes, and I just have to make it. Oh, and they'll also usually get a box of six cookies to go with their drink.