Creator redesigns official FIFA apparel from @kweinbydesign

The creator introduces a series where she will redesign FIFA apparel for different countries, starting with England. She breaks down her design process, explaining the historical inspiration behind the symbols she uses, such as the Tudor Rose and the three lions. The video shows her digitally illustrating and creating various apparel mockups, including hoodies, jerseys, and hats, and concludes with a call to action for viewers to help her get noticed by FIFA and to suggest the next country for her to design.

Creator: @kweinbydesign on Instagram

Video format

Vlog

Video outline

  1. Identify shared problem
  2. Reveal design inspiration
  3. Showcase final concepts
  4. State aspirational goal

Hook overview

State a common grievance with an existing product/entity and promise to create a superior alternative, establishing the creator as the solution.

Title hook

MAKING COOL FIFA DESIGNS

Verbal hook

Making cool FIFA designs for as many countries as I can because it's gotta get better than this.

Visual hook

A creator speaks energetically to the camera, holding a lavalier microphone, in a well-lit creative workspace.

Hook strategies

  1. opinions-polarization

Payoff

Empower the audience by asking them to dictate the subject of the next iteration, creating a community feedback loop and incentivizing comments and return viewership.

Narrative framework

The Aspirational Redesign

Narrative framework logic

To identify a widely recognized but flawed product/concept, deconstruct its core elements to create a superior version, and leverage the process to rally an audience around a personal, ambitious goal.

Narrative framework breakdown

  • frameworkName: The Aspirational Redesign
  • frameworkType: Standard Narrative
  • coreLogic: To identify a widely recognized but flawed product/concept, deconstruct its core elements to create a superior version, and leverage the process to rally an audience around a personal, ambitious goal.
  • confidence: 95
  • pendingStatus: created

Topics: Graphic Design, Clothing Design, Football, Cultural History

Concepts: Hypothetical Case Study, Process, Breakdown

Formats: Vlog

Elements: B-Roll Cutaway, Image Overlay, Voiceover, Title Text Hook

Account types: Personal Brand

Transcript excerpt

Making cool FIFA designs for as many countries as I can because it's gotta get better than this. Episode one, England. Right away, I wanted to take inspiration from their logo, which I absolutely love. These flowers aren't just any flowers. They're actually called Tudor roses, and they were created because of a war between two families, and since then have been used on English coins, famous artwork, and now football kits. Of course, I can't forget the lion, which is one of the most well known symbols of England dating back to the twelfth century. Per usual, I got weird with things drawing the shape of England with laces, including the player Jude Bellingham, and honestly, just having fun and exploring lots of different ideas to celebrate the country of England. Here are the final designs. If you think FIFA or a sponsor brand should hire me to bring these to life, let's blow this video up. Every follow and interaction brings me closer to getting my work in front of the right people. It's my dream to be able to create official football designs, and I believe the power of social media can help me get there. In the meantime, let me know what team you wanna see next, and I'll see you in