Viral makeup trend tutorial from @mahammalek

The creator introduces the 'my makeup type' TikTok trend, revealing her result is 'toasty makeup.' She shows the finished look, expresses her approval, and then begins a step-by-step tutorial on how to achieve it. She demonstrates the application of bronzer, color corrector, concealer, blush, and setting powders, explaining her techniques for each step to create the warm, bronzed look.

Creator: @mahammalek on TikTok

Video format

Speaker address

Video outline

  1. State personalized trend result
  2. Validate result with final look
  3. Promise the 'how-to'
  4. Deconstruct the process
  5. Explain technique rationale

Hook overview

Introduce a popular, replicable social media trend and state the specific, personalized result it generated for the creator, creating immediate relatability and curiosity.

Title hook

"My makeup type" Toasty makeup edition

Verbal hook

If you search up my makeup type on TikTok, apparently, it shows you what type of look is gonna suit you best.

Visual hook

The creator is shown with a fully completed, polished makeup look while looking directly at the camera, immediately showcasing the final result of the tutorial.

Hook strategies

  1. transformation-payoff
  2. secrets-shortcuts

Payoff

The viewer is equipped with the complete, step-by-step knowledge required to replicate the successful result that was validated at the beginning of the video.

Narrative framework

The Reverse-Engineered Result

Narrative framework logic

Hook the audience by revealing a desirable, personalized outcome from a popular trend, then satisfy their curiosity by providing a step-by-step tutorial on how to replicate the success.

Narrative framework breakdown

  • frameworkName: The Reverse-Engineered Result
  • frameworkType: Standard Narrative
  • coreLogic: Hook the audience by revealing a desirable, personalized outcome from a popular trend, then satisfy their curiosity by providing a step-by-step tutorial on how to replicate the success.
  • confidence: 95
  • pendingStatus: created

Topics: Makeup, Beauty, Content Creation

Concepts: Tutorial / How To, Get Ready With Me

Formats: Speaker address

Elements: Final Result Hook, Image Overlay, Title Text Hook, Jump Cut

Account types: Personal Brand

Transcript excerpt

If you search up my makeup type on TikTok, apparently, it shows you what type of look is gonna suit you best. So I got toasty glam, and I freaking love it so much. I actually think it really, really suits me. Bronzy skin, a toasty eye, a tier brown lip. So if you wanna see how I did this look, keep on watching. I'm actually gonna start with my bronzer. I'm gonna put it on the back of my hand first, pick it up with the brush, and go wherever the sun would naturally hit. So all across the cheeks, it'll come together. I want a really bright under eye, so I'm gonna make sure I color correct first. And then I'm gonna go in with my concealer a little on the forehead under the eyes. I like to blend with a smaller concealer brush first, and then I go in with a bigger brush. I feel like this is the perfect blush to use for this look. It's the Huda Beauty blush filter in Coco Loco. It's gonna better that blushy bronzer effect. And then whatever's left on the brush, come down here on the apples. I want my under eyes to be really bright, so I'm first gonna set with the pressed powder. Then I'm gonna bake with Huda Beauty.

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