Relationship advice listicle title card from @thegilliamfam

Video format

One Shot

Video outline

1. State a high-value promise
2. Visually embody the result
3. Force caption read for details

Hook overview

A text overlay that presents a high-value, often numbered, promise that establishes a relatable, aspirational goal and creates an immediate information gap.

Title hook

5 things I do so my wife won't think I stopped chasing her

Visual hook

A couple interacts playfully in a public setting, with the woman feeding the man a piece of popcorn, establishing an immediate theme of connection and romance.

Hook strategies

1. secrets-shortcuts
2. curiosity-open-loops

Payoff

The payoff is intentionally withheld from the video and delivered in the caption. This 'Knowledge Transfer' beat provides the detailed list or 'how-to' guide promised in the hook, rewarding the viewer's curiosity and driving post engagement.

Narrative framework

The Visual Thesis

Narrative framework logic

To present an aspirational outcome visually in a short clip, while placing the detailed 'how-to' information in the caption to drive deeper engagement like reads, saves, and shares.

Narrative framework breakdown

• frameworkName: The Visual Thesis
• frameworkType: Standard Narrative
• coreLogic: To present an aspirational outcome visually in a short clip, while placing the detailed 'how-to' information in the caption to drive deeper engagement like reads, saves, and shares.
• confidence: 95
• pendingStatus: created