Crashed incident management truck photo from @utahtransportation

This photo shows the rear of a heavily damaged UDOT Incident Management truck after being struck on the side of a freeway. The purpose of the photo, combined with the caption, is to serve as a public service announcement about the importance of slowing down and moving over for emergency and service vehicles.

Creator: @utahtransportation on Instagram

Video format

Single Photo

Verbal hook

This is why moving over matters.

Visual hook

The shocking image of a heavily damaged emergency vehicle with debris scattered on the road immediately grabs attention and signals a serious incident.

Hook strategies

  1. curiosity-open-loops
  2. opinions-polarization

Topics: Public Safety, Automotive, Local News

Concepts: Public Service Announcement, Case Study Reminder

Formats: Single Photo

Account types: Brand