Infographic map of Midwest arts funding from @arts_midwest

Video format

Carousel

Video outline

1. Pose a personal question.
2. Visualize comparative data.
3. Provide context and source.

Hook overview

The entire first slide acts as the hook. It combines a direct, audience-centric question with a data-visualization (a map) that reveals a surprising or dramatic inequality. This creates an immediate information gap that the user wants to fill by swiping.

Title hook

What Does Your State Invest in the Arts?

Verbal hook

$1.88 per person.

Visual hook

A color-coded map of the Midwest visually represents disparities in arts funding, with a high-contrast dark purple state ($7.85) immediately drawing the eye and encouraging comparison.

Hook strategies

1. curiosity-open-loops
2. identity-specificity

Payoff

The payoff is deferred. This slide's function is to set up a problem and create the need for a resolution, which is promised in the caption ('Swipe to see what's at stake') and subsequent slides.

Narrative framework

The Data-Map Provocation

Narrative framework logic

To use a visually compelling, data-rich map to make a broad issue feel personal and localized. The stark data differences and a direct headline provoke curiosity and a desire for explanation, driving the user to swipe for the 'why'.

Narrative framework breakdown

• frameworkName: The Data-Map Provocation
• frameworkType: Standard Narrative
• coreLogic: To use a visually compelling, data-rich map to make a broad issue feel personal and localized. The stark data differences and a direct headline provoke curiosity and a desire for explanation, driving the user to swipe for the 'why'.
• confidence: 95
• pendingStatus: created