Explaining the J&J rebrand strategy from @shwinnabegobrand

Name: Explaining the J&J rebrand strategy from @shwinnabegobrand
Uploaded: 2023-09-19T15:57:02.000Z
Channel: shwinnabegobrand
Description: The creator explains the strategic reasoning behind Johnson & Johnson's recent rebrand. He breaks down the company's structural changes, specifically the spin-off of its consumer division into Kenvue, to justify why the new, modern logo is appropriate for its remaining focus on pharmaceuticals and medical devices.

The creator explains the strategic reasoning behind Johnson & Johnson's recent rebrand. He breaks down the company's structural changes, specifically the spin-off of its consumer division into Kenvue, to justify why the new, modern logo is appropriate for its remaining focus on pharmaceuticals and medical devices.

Creator: @shwinnabegobrand on Instagram

Transcript

No Johnson and Johnson rebranded and people are a little upset. They trade in in their iconic script logo, which they had for over a hundred and thirty years to this modern classic rank serif font that we see out of a lot of corporations. And this has been a pretty popular shift over the last ten to fifteen years with a lot of brands. And most of the time I'm against changes like this, Especially for consumer brands worse recognition of a logo mark is important, especially as one as iconic as Jo

Topics: Branding, Marketing, Business, Logo Design

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