Old vs new Brazil football logos from @classicfootballshirts

Video format

Carousel

Video outline

1. Establish comparison theme
2. Present 'Then vs. Now'
3. Label examples for clarity
4. Prompt for audience verdict

Hook overview

The first slide introduces the overarching theme of comparison (e.g., 'Old vs. New') and the category of items being examined (e.g., 'World Cup Nations').

Title hook

OLD vs NEW WORLD CUP NATIONS

Verbal hook

Are any of the country’s current crests better than their old ones? 🤔

Visual hook

A direct side-by-side visual comparison of two distinct logos (the old and new Brazil football crests) creates immediate contrast and curiosity about the design changes.

Hook strategies

1. relatability-contrast
2. opinions-polarization

Payoff

The final slide or caption poses a concluding question, asking the audience to declare a winner, share their favorite example, or state their preference, thereby driving engagement.

Narrative framework

The Then & Now Showcase

Narrative framework logic

A repeatable, side-by-side visual comparison format that presents an 'old' version versus a 'new' version of a subject. The structure is designed to be easily replicated for a series of items, prompting audience opinion and debate with each example.

Narrative framework breakdown

• frameworkName: The Then & Now Showcase
• frameworkType: List-Style Narrative
• coreLogic: A repeatable, side-by-side visual comparison format that presents an 'old' version versus a 'new' version of a subject. The structure is designed to be easily replicated for a series of items, prompting audience opinion and debate with each example.
• confidence: 95
• pendingStatus: created