Funny meme about Lyme disease ticks from @yalesph

Video format

Carousel

Video outline

1. Establish a familiar premise
2. List ambiguous, misleading traits
3. Explicitly negate the premise
4. Reveal the surprising truth

Hook overview

Engages the audience with a recognizable meme format or relatable scenario ('Fellas, if your girl:'), setting up a clear but ultimately false expectation.

Title hook

Fellas, if your girl:

Verbal hook

Tick season is here. If you take tick bite prevention seriously, you’re OUR one less lonely girl.

Visual hook

The visual bait-and-switch structure, starting with a cute fawn and pleasant forest scene and ending with a jarring close-up of a tick, creates a strong pattern interrupt and comedic reveal.

Hook strategies

1. curiosity-open-loops
2. relatability-contrast

Payoff

Delivers the punchline by revealing the true, unexpected subject that all the clues were pointing to ('That's a blacklegged tick!!!'), providing a moment of surprise and resolution.

Narrative framework

The Bait-and-Switch Identifier

Narrative framework logic

This framework uses a familiar 'if your X has these traits...' setup to create a specific expectation. It then lists a series of ambiguous traits that secretly describe a different, unexpected subject. The final beat shatters the initial premise and reveals the true subject for a comedic or surprising payoff.

Narrative framework breakdown

• frameworkName: The Bait-and-Switch Identifier
• frameworkType: Standard Narrative
• coreLogic: This framework uses a familiar 'if your X has these traits...' setup to create a specific expectation. It then lists a series of ambiguous traits that secretly describe a different, unexpected subject. The final beat shatters the initial premise and reveals the true subject for a comedic or surprising payoff.
• confidence: 95
• pendingStatus: created