STI prevention question on blue background from @yalesph

Video format

Carousel

Video outline

1. Pose a playful identity question
2. Frame it as a social challenge
3. Anchor with institutional branding

Hook overview

A single, direct question that reframes a complex topic into a simple, shareable personality-quiz format, immediately prompting the user to think and engage.

Title hook

Ask your besties which STI prevention method you are

Verbal hook

Ask your besties which STI prevention method you are

Visual hook

A visually appealing and calming blue gradient background with a grainy texture creates an aesthetic look that contrasts with the serious topic, drawing attention. The minimalist composition focuses the viewer's eye directly on the central text prompt.

Hook strategies

1. relatability-contrast

Payoff

The payoff is an implied Call-to-Action. The structure doesn't provide an answer but compels the user to generate the content and discussion themselves, effectively outsourcing the message's virality to the audience.

Narrative framework

The Social Identity Prompt

Narrative framework logic

Frames a serious or complex topic as a lighthearted, shareable social game by asking users to assign a related identity to themselves or their friends. This leverages the 'which X are you?' meme format to drive engagement and conversation.

Narrative framework breakdown

• frameworkName: The Social Identity Prompt
• frameworkType: Standard Narrative
• coreLogic: Frames a serious or complex topic as a lighthearted, shareable social game by asking users to assign a related identity to themselves or their friends. This leverages the 'which X are you?' meme format to drive engagement and conversation.
• confidence: 90
• pendingStatus: created