Two students review new drink from @theoutgoingco

Video format

Yap

Video outline

1. Introduce novel product
2. Perform tasting ritual
3. Deliver initial feedback
4. Debate and finalize score

Hook overview

Immediately establish the premise of a 'first time review' of a new item, creating a curiosity gap about the item's quality and the final verdict.

Title hook

First time review of Yapper from @shunt & co of St. Peter's

Verbal hook

So you guys heard the outgoing company. We're gonna be revealing this orange drink.

Visual hook

Two young men in matching blue polo shirts and khaki pants stand in front of a large window, holding brightly colored beverage cans.

Hook strategies

1. curiosity-open-loops

Payoff

The final, agreed-upon numerical score is delivered, providing a clear and satisfying resolution to the initial question posed by the hook.

Narrative framework

The Collaborative Verdict

Narrative framework logic

Two or more individuals conduct a 'first time' review of a new or unknown product, culminating in a collaborative, slightly debated numerical score to create a sense of authentic discovery and judgment.

Narrative framework breakdown

• frameworkName: The Collaborative Verdict
• frameworkType: Standard Narrative
• coreLogic: Two or more individuals conduct a 'first time' review of a new or unknown product, culminating in a collaborative, slightly debated numerical score to create a sense of authentic discovery and judgment.
• confidence: 85
• pendingStatus: created

Transcript excerpt

So you guys heard the outgoing company. We're gonna be revealing this orange drink. Brand new. Let's do it. This is the Yapper Alcohol and Brand. As you can see, we got the hats, and we're gonna try it. Got a lot of cool activity. That's good. It's tough. I'm gonna say I'm gonna do it like 10 out of 10. Well, I'd say this is a 8.5 cherry lime. Yeah. I mean New new brand. I think the 8.7. It's pretty good.