How to play a golf game from @golfdigest
This is a promotional graphic from Golf Digest featuring a photo of three male golfers. A large text overlay explains a game called '5-3-1' designed for a group of three, positioning it as a solution for when a fourth player cancels.
Creator: @golfdigest on Instagram
Video format
Carousel
Video outline
- Identify a niche problem
- Introduce a branded solution
- Promise a clear explanation
- Prompt user to swipe
Hook overview
The opening slide acts as a complete 'Problem/Solution' package, creating a knowledge gap and a strong sense of relatability to drive an immediate swipe for the explanation.
Title hook
HOW TO PLAY 5-3-1
Verbal hook
The perfect game for when your fourth inevitably bails
Visual hook
A clean, professional photograph of three golfers on a course is overlaid with large, bold, high-contrast text, creating a magazine-like layout that immediately signals informational content.
Hook strategies
- secrets-shortcuts
- relatability-contrast
Payoff
The subsequent (unseen) slides are structured to deliver the promised explanation, systematically breaking down the rules or steps of the 'Named Solution' introduced on the cover slide.
Narrative framework
The Named Solution Framework
Narrative framework logic
Hook the audience by identifying a niche, relatable problem and presenting a uniquely named, mysterious solution, compelling them to swipe to learn the 'how-to'.
Narrative framework breakdown
- frameworkName: The Named Solution Framework
- frameworkType: Standard Narrative
- coreLogic: Hook the audience by identifying a niche, relatable problem and presenting a uniquely named, mysterious solution, compelling them to swipe to learn the 'how-to'.
- confidence: 95
- pendingStatus: created
Concepts: Tutorial / How To, Guide Carousel
Formats: Carousel
Elements: Text Overlay, Graphic Overlay, Templated Graphic Layout
Account types: Brand
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