Explaining a cultural status shift from @mirandadoesbrands
The creator analyzes the cultural trend of manicures potentially becoming a 'low status' symbol. She uses a viral video by an influencer as a starting point, introduces the sociological concept of 'countersignalling' with a definition, provides historical examples of this phenomenon (designer logos, fake tan), and supports her argument with current evidence from the fashion industry (Marc Jacobs runway show) and cultural commentary (a Substack article), concluding that bare nails are becoming the new 'flex'.
Creator: @mirandadoesbrands on Instagram
Transcript
Getting your nails done becoming low status? The influencer Valeria Lipovetsky posted this video which went viral where she said she's no longer getting her nails done. And this prompted an outpouring from other successful women saying the same thing. Their time is too valuable to waste hours going to the salon every three weeks. This is textbook better signalling. When the status symbol becomes common, the people at the top opt out to show they don't need it. The same thing happened with design
Topics: Fashion, Beauty, Culture, Sociology
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