Casual Waffle House food review vlog from @therichardlin

The creators introduce their weekly 'Fat Friday' tradition and take the viewer along to Waffle House. They showcase the menu, their specific food orders (including a chocolate chip waffle and smothered hashbrowns), and share candid moments of them eating and joking around. The video concludes with them in their car, providing a numerical rating out of 10 for their Waffle House experience and prompting viewers to follow for the next installment.

Creator: @therichardlin on Instagram

Video format

Vlog

Video outline

  1. Introduce recurring weekly tradition
  2. Arrive at specific location
  3. Showcase the acquired items
  4. Share relatable consumption banter
  5. Deliver final experience rating

Hook overview

Introduce a specific, named recurring tradition and invite the viewer to participate in this week's installment.

Title hook

my friend and i

Verbal hook

Every week, my friend and I have a tradition called Fat Friday, which is exactly what it sounds like.

Visual hook

Two friends sitting in a classic diner booth with plates of food in front of them, establishing the setting and subject immediately.

Hook strategies

  1. relatability-contrast

Payoff

Provide a definitive numerical rating for the overall experience, concluding with a call to action to follow for the next installment.

Narrative framework

The Tradition Vlog & Rate

Narrative framework logic

Establishing a recurring, themed experiential outing that culminates in a definitive rating, using banter and inside jokes to build community.

Narrative framework breakdown

  • frameworkName: The Tradition Vlog & Rate
  • frameworkType: Standard Narrative
  • coreLogic: Establishing a recurring, themed experiential outing that culminates in a definitive rating, using banter and inside jokes to build community.
  • confidence: 95
  • pendingStatus: created

Topics: Food, Lifestyle, Friendship, Restaurant

Concepts: Lifestyle Showcase, Review

Formats: Vlog

Elements: Text Overlay, Jump Cut, B-Roll Cutaway

Account types: Personal Brand

Transcript excerpt

Every week, my friend and I have a tradition called Fat Friday, which is exactly what it sounds like. We just eat a bunch of food that's not good for us. Come with us to Fat Friday. Welcome to Waffle House. We've never seen that before. This premium Waffle House. There's only one thing you better need to get at Waffle Worse, and it's the all star special. Welcome to the Waffle House haul. This is the chocolate chip waffle. I originally ordered it chunked and sauteed, but they accidentally smothered it, and I'm not complaining. Super excited to take it. No look. No look. Don't look. Do you guys cut your waffle before eating or during eating? I'm scraping it clean. This is not very ladylike of you. Ladylike? You ain't too 80, you ate a lady. After the last video, we've officially decided to name our mascot, Fatty. Everyone say hi to Fatty. Can't hang. No. Stop recording, bro. I wanna make this really clear. This is not a Waffle House. It's a Waffle Home. Welcome back to Fat Friday. What would you rate Waffle House Bad Friday? I would give Waffle House 8.5 out of 10. I would give Waffle House 8.9. Follow us for best Fat Friday.