Product packaging iteration journey from @var.aunevik
The creator shares the iterative journey of designing packaging for her skincare brand, starting from rough sketches and a makeshift cardboard prototype to receiving flawed initial samples from suppliers. She then walks viewers through the refinement process, showcasing the final bottles and detailing the thoughtful, location-inspired design elements of the outer boxes, ultimately emphasizing the importance of continuous iteration in product development.
Creator: @var.aunevik on TikTok
Transcript
Promise not to judge what I'm about to show you. I run a skincare brand with my mom based in the world's northernmost town, Longyearbyen, on Svalbard. I thought I would show you my first samples. First, I started sketching. I still start every project this way. It just unlocked something in my brain. But then I got a bit too excited, and I built this weird box for the moisturizer out of a Coke syrup box. I like getting physical with ideas, but this was definitely a little bit too far fetched. So
Topics: Product Development, Packaging, Small Business, Cosmetics / Skincare
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