Boss takes employee to Disneyland from @tigrangertz

A wholesome, black-and-white photograph capturing a business owner taking his employee, Puma, to Disneyland for his first visit. The image serves to humanize the landscaping business by showcasing positive workplace culture and employee appreciation in an iconic setting.

Creator: @tigrangertz on Instagram

Video format

Single Photo

Verbal hook

Took Puma to Disneyland

Visual hook

The unexpected juxtaposition of a stark black-and-white aesthetic applied to the typically vibrant, colorful Disneyland environment, combined with two men wearing matching corporate landscaping shirts and Mickey Mouse ears.

Hook strategies

  1. relatability-contrast
  2. credibility

Topics: Workplace Culture, Travel Destination, Landscaping, Lifestyle

Concepts: Milestone Celebration, Team Showcase, Day In The Life

Formats: Single Photo

Elements: Color Grading, Thematic Staging

Account types: Personal Brand, Local Business