Mom curates vibe with Poppi soda from @justmandss

The creator sits in her car with her child in the back seat, holding two cans of Poppi soda. She lists off the elements of her current 'vibe' (lip gloss, windows down, affirmations) before opening a can, taking a sip, and enthusiastically dancing to a trending song to demonstrate her mood and promote the beverage.

Creator: @justmandss on Instagram

Video format

Yap

Video outline

  1. Declare the aspirational goal
  2. List the essential components
  3. Execute the kinetic payoff

Hook overview

A text overlay that frames the video as a lesson or demonstration of achieving a highly specific, desirable mood or lifestyle.

Title hook

TEACHING MY KIDS THE ART OF CURATING A VIBE HBU

Verbal hook

Puppies, besties, lip floss, window sound, changing our phrases out, saying our affirmations.

Visual hook

A woman in the driver's seat holds two brightly colored soda cans directly up to the camera, with a child visible in the back seat.

Hook strategies

  1. relatability-contrast

Payoff

A high-energy, kinetic demonstration synchronized to a music drop, proving the successful execution of the established mood.

Narrative framework

The Aesthetic Checklist & Drop

Narrative framework logic

Establishing a specific mood or lifestyle by rapidly listing its essential components, culminating in a kinetic payoff where the creator embodies that exact mood.

Narrative framework breakdown

  • frameworkName: The Aesthetic Checklist & Drop
  • frameworkType: Standard Narrative
  • coreLogic: Establishing a specific mood or lifestyle by rapidly listing its essential components, culminating in a kinetic payoff where the creator embodies that exact mood.
  • confidence: 95
  • pendingStatus: created

Topics: Beverages, Motherhood, Lifestyle, Influencer Marketing

Concepts: Aesthetic Pairing, Product Promo

Formats: Yap

Elements: Product Placement, Text Overlay, Trending Audio

Account types: Personal Brand

Transcript excerpt

Puppies, besties, lip floss, window sound, changing our phrases out, saying our affirmations. How about you? How about you? Go.

165,641 views