Sonic the Hedgehog 2000s celebration art from @sonicthehedgehog

A promotional illustration of Sonic the Hedgehog used to announce the 2000s era phase of SEGA's 'Sonic Rewind' brand celebration campaign.

Creator: @sonicthehedgehog on Instagram

Video format

Single Photo

Verbal hook

I'm Sonic! Sonic the Hedgehog! ... Now we’re in the 2000s!

Visual hook

Vibrant, high-contrast blue color palette featuring an iconic, globally recognizable character making direct eye contact and a positive thumbs-up gesture against a stylized graphic background.

Hook strategies

  1. curiosity-open-loops

Topics: Gaming, Gaming History, Pop Culture

Concepts: Nostalgia Highlight, Themed Announcement

Formats: Single Photo

Elements: Consistent Visual Theme

Account types: Brand