Raw makeup product review video from @kendallalfred

The creator introduces a new drugstore lip gloss, shows the packaging to the camera, and reads the brand's claims from a PR card. She then discusses a specific packaging detail (the difficult safety seal) and explains why she actually appreciates it for drugstore products, before finally demonstrating the product's twist-and-click dispensing mechanism.

Creator: @kendallalfred on TikTok

Video format

Yap

Video outline

  1. Announce new product arrival
  2. Establish visual comparison
  3. Challenge brand claims
  4. Critique physical packaging
  5. Demonstrate product mechanism

Hook overview

Presenting multiple variants of a new release immediately to the camera to signal exclusivity and capture niche audience attention.

Verbal hook

Tier is another drugstore lip gloss in town, you guys.

Visual hook

Close-up of the creator holding four identical lip gloss tubes fanned out directly in front of her face, creating immediate product focus and visual intrigue.

Hook strategies

  1. transformation-payoff

Payoff

Demonstrating exactly how the product operates physically, satisfying curiosity about its form factor and perfectly setting up the transition into actual usage.

Narrative framework

The Skeptical Unboxing Setup

Narrative framework logic

Hook the viewer with a highly anticipated new release, establish the brand's promises as a baseline for judgment, and build tension by critically analyzing the physical design before the actual performance test.

Narrative framework breakdown

  • frameworkName: The Skeptical Unboxing Setup
  • frameworkType: Standard Narrative
  • coreLogic: Hook the viewer with a highly anticipated new release, establish the brand's promises as a baseline for judgment, and build tension by critically analyzing the physical design before the actual performance test.
  • confidence: 95
  • pendingStatus: created

Topics: Beauty, Makeup, Cosmetics / Skincare

Concepts: Review

Formats: Yap

Elements: Jump Cut, Physical Product Demonstration

Account types: Personal Brand

Transcript excerpt

Tier is another drugstore lip gloss in town, you guys. Maybelline has a lifter gel gloss. No they sent me four shades. They look like the concealer, like the Adrienne concealer packaging, which is so interesting. So let's just test out these four shades. Let me read some information for you guys. So it says these deliver ultra hydrating care and insane reflective shine. I'll be the judge of that. I love a shiny lip gloss. Powered by an oil and gel formula, this lightweight gel gives you twenty four hour hydration, glassy bounce, and a non sticky feel. We'll see. I just want to say the sticker that was sealing this was incredibly hard to see, locate, and take off, which normally I would hate on, but because this is a drugstore product and it's going to be on the shelves, I kind of appreciate it because I think people will have a hard time getting into them and like trying them and that's another pet peeve of mine is when the products are all exploded all over the store. So this does twist and click. It's just like the concealer.