Testing unreleased flexible makeup product from @smilingjoce

The creator introduces and tests an unreleased, flexible makeup product called 'flexipowders' from Leaked Labs. She demonstrates its unique moldable texture, swatches different shades (pink, gold, bronze, silver) directly on her skin, and compares the application results when used dry versus wet with setting spray, providing real-time feedback on its performance and usability.

Creator: @smilingjoce on TikTok

Video format

Show and Tell

Video outline

  1. Reveal bizarre product concept
  2. Explain product origin story
  3. Test product baseline method
  4. Discover improved application hack
  5. Compare variations of product

Hook overview

Presenting an item that visually defies standard category expectations to create immediate cognitive dissonance and curiosity.

Title hook

THIS IS MAKEUP.

Verbal hook

This is makeup.

Visual hook

Extreme close-up of the creator holding a strange, flexible, gummy-like disc of makeup right up to the camera lens, creating immediate visual intrigue about the texture.

Hook strategies

  1. curiosity-open-loops
  2. secrets-shortcuts

Payoff

Comparing multiple variations or shades of the item to prove thoroughness and deliver a final analytical verdict.

Narrative framework

The Experimental Redemption Arc

Narrative framework logic

Hooking the viewer with a bizarre prototype, testing it to initial failure, then discovering a specific 'hack' that unlocks its true potential.

Narrative framework breakdown

  • frameworkName: The Experimental Redemption Arc
  • frameworkType: Standard Narrative
  • coreLogic: Hooking the viewer with a bizarre prototype, testing it to initial failure, then discovering a specific 'hack' that unlocks its true potential.
  • confidence: 95
  • pendingStatus: created

Topics: Makeup, Cosmetics / Skincare

Concepts: Product Demo, Review

Elements: Dynamic Word-by-Word Captions, Intimate Close-Up, Physical Product Demonstration

Account types: Personal Brand

Transcript excerpt

This is makeup. This is flexible makeup that you can mold and use however you'd like. This was released by Leaked Labs. If you have not heard of if you have not heard of Leaked Labs, it was started by the Lipstick Lesbians to get your hands on products that have not been released. It's very unfinished, super thin little product. Start with the pink. I'm gonna fold it. I wanna see just how how far I can take this product. Right off the bat, not my favorite to use dry. Kinda patchy. And there's the gold. The gold is probably the easiest to use overall. I'm really itching to do right now is try it wet. Little bit of setting spray. Yeah. That's beautiful. Whole new product right there. Bronze, silver, and gold. I feel like the gold is thicker than the pink. I don't know why. I just