Couple walking on golf course from @esquiregolf

An aspirational lifestyle photo of a couple playing golf, overlaid with a bold claim about the relationship benefits of the sport to drive engagement and sharing among golfing couples.

Creator: @esquiregolf on Instagram

Video format

Single Photo

Title hook

COUPLES WHO PLAY GOLF TOGETHER HAVE HIGHER LEVELS OF HAPPINESS AND A LOWER DIVORCE RATE, PER HARVARD

Verbal hook

Golf isn’t just for the boys!

Visual hook

Warm, golden-hour lighting combined with a shallow depth of field that creates an aspirational, cinematic look, immediately drawing the eye to the female subject.

Hook strategies

  1. credibility

Topics: Golf, Relationships, Lifestyle

Concepts: Lifestyle Showcase

Formats: Single Photo

Elements: Text Overlay, Shallow Depth of Field, Mood Lighting

Account types: Personal Brand