Humorous lawyer throwback glow-up meme from @nycdivorcelawyer

The photo uses a classic meme format to humorously contrast a professional's current high-stakes career (implied by the text) with their unpolished, youthful past, humanizing their personal brand through self-deprecation.

Creator: @nycdivorcelawyer on Instagram

Video format

Single Photo

Title hook

This is the guy handling your multi-million dollar divorce.

Verbal hook

This is the guy handling your multi-million dollar divorce.

Visual hook

The stark visual contrast between the expectation of a high-powered divorce attorney and the reality of a grungy, cigarette-smoking youth holding a handwritten 'BEFORE' sign.

Hook strategies

  1. relatability-contrast
  2. credibility

Topics: Personal Brand, Comedy, Business

Concepts: Relatable One Shot, Origin Story, Before/After Transformation

Formats: Single Photo

Elements: Text Overlay, Meme Integration

Account types: Personal Brand, Curator