Merriam-Webster fact about 'irregardless' from @merriamwebster

A single photo post from Merriam-Webster, presented as a screenshot of their own tweet. The tweet states as a fact that the word 'irregardless' has been in use since 1795, aiming to correct a common grammatical pet peeve in a provocative way.

Creator: @merriamwebster on Instagram

Video format

Carousel

Title hook

Ok. We promise this isn’t rage-bait but...

Verbal hook

Ok. We promise this isn’t rage-bait but...

Visual hook

A clean, high-contrast screenshot of a tweet. The familiar social media UI acts as a pattern interrupt, and the minimalist design focuses all attention on the provocative text.

Hook strategies

  1. opinions-polarization
  2. curiosity-open-loops

Topics: Education, History

Concepts: Strange but True, Statement Carousel

Formats: Carousel

Elements: Text Overlay

Account types: Brand

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