Hypothetical ice cream brand pitch from @girlinbluestudios
The creator presents a detailed, hypothetical case study for a new ice cream brand called "Say Cheese." She outlines the entire brand concept, including the high-protein cottage cheese product, the unique smile-shaped packaging, the flavor lineup, the target use case, and a comprehensive PR strategy involving a "Starter Kit" with a camera for influencers, before asking the audience if they would buy it.
Creator: @girlinbluestudios on Instagram
Transcript
I were to create an ice cream brand, this is how I'd do it. I'd call it Say Cheese, and it would be a blended cottage cheese ice cream, so it's high protein, super creamy, and actually tastes like real dessert. It wouldn't come in a normal tub. It would come in a tray shaped like a smile that literally says Say Cheese across the front. And when you open it, the ice cream is the perfect little cube sitting inside like front. And when you open it, the ice cream is the perfect little cube sitting i
Topics: Branding, Marketing, Product Design, Food
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