Trend analysis with brand examples from @clayton.chambrs
The creator analyzes the rising fashion trend of "Sailingcore," predicting its prominence by 2026. He provides historical context with brands like Ralph Lauren and Nautica, then showcases current examples from GHIAIA, Brut Archives, and Atlantic Coastal Supplies. He also highlights how brands like ALD, Stone Island, and Equipment Da Vie are incorporating the aesthetic, before pivoting to discuss the growing popularity of sailing as a sport to further support his prediction.
Creator: @clayton.chambrs on Instagram
Transcript
Talk about the rise of Sailing Corps as a trend in tier. From OG Ralph campaigns to Yachty's goaded Nautica campaign from over a decade ago. Sailing as a creative reference has come and gone over the years, but I'm seeing a fresh resurgence, and I wanna show you a few examples of this at play. We have to start with my friend Davide of GI Cashmere, who I affectionately call the young Brunello Cuccinelli. A few months ago, he launched a capsule collection and sub label within his brand called Vela
Topics: Fashion, Menswear, Branding
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