Data-driven NYC burger rankings from @johnny.novo

Video format

Vlog

Video outline

1. State shocking data point
2. Reveal ranked top three
3. Present data-driven superlatives
4. Share category averages
5. Call for engagement

Hook overview

The Mid-Point Declaration. Announce that this is a progress report from a larger, ongoing project, immediately framing the content as a valuable summary of findings.

Title hook

Top NYC Burgers

Verbal hook

I'm halfway through this New York City burger series and here are my findings thus far.

Visual hook

A man in a suit holds up a plate with a perfectly assembled cheeseburger and fries, looking directly at the camera as if about to eat.

Hook strategies

1. credibility

Payoff

The Call to Action & Engagement Loop. A multi-pronged closing that (1) asks the audience for input for future content, (2) directs them to an external resource for more detailed information, and (3) explicitly asks for a follow to close the loop.

Narrative framework

The Data-Driven Mid-Report

Narrative framework logic

Synthesizing and presenting a mix of subjective rankings and objective data points gathered from an ongoing project to establish authority and provide a comprehensive 'state of the union' update.

Narrative framework breakdown

• frameworkName: The Data-Driven Mid-Report
• frameworkType: List-Style Narrative
• coreLogic: Synthesizing and presenting a mix of subjective rankings and objective data points gathered from an ongoing project to establish authority and provide a comprehensive 'state of the union' update.
• confidence: 95
• pendingStatus: created

Transcript excerpt

Halfway through this New York City better series, and here are my findings thus far. The average price for a respectable burger and fries combo was a brutal $27.41, but welcome to New York City. My top three are Gotham Better and No One, tied at the three slot, scoring a 9.3 out of 10. Rolo's in Ridgewood, Queens at my number two scoring a 9.5, and Red Good Tavern high stepping into the end zone with a hard 10. That best frisbee gave me an out of body experience, and it had me looking in the mirror questioning if I've ever even had a burger before. I'm a believer that a tavern or gourmet type of burger should always come with fries. And so far, five out of 11 have come with papa's fritas, which is honestly more than I thought. The heaviest burger so far has been Al Cheval at 16 ounces flat, but also was the most expensive at $36.47 with tier side of fries being $13.99. The flyweight belt holder for the lightest burger is 7th Street at 7.4 ounces, but it's also the cheapest at $9.50. The average weight of a double smash burger is 9.4 ounces, while the average weight of a standard burger is 12.2. My favorite fries thus far have been brindle rooms with Virginia's being a close second.