Trend analysis on impact events from @wintermendelson
The speaker analyzes the cultural trend of 'Reset to Real,' explaining how digital saturation is causing a shift in live events from passive escapism to purpose-driven impact. They cite Eventbrite's 'Social Study 2026' report, highlight the 'Show Up to Shape It' trend with statistics on cause-based events, provide real-world examples of community organizations, and conclude by outlining the opportunity for co-creation.
Creator: @wintermendelson on Instagram
Transcript
Digital saturation has turned us into spectators of our own lives where gatherings are for content instead of connection. But good news, 2026 is the year of reset to real. We're witnessing a massive desire to shift from passive distraction to tangible contribution. In Eventbrite's 2026 social study report, which breaks down five major trends shaping live events, one stands out to me in particular called Show Up to Shape It, where 50% of people say they would rather attend cause based events beca
Topics: Marketing, Brand Strategy, Business
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