Explains underpriced marketing channel opportunity from @brian_blum
The creator explains why Connected TV (CTV) is the most underpriced marketing channel, comparing it to the early days of Facebook ads. He contrasts the ineffective traditional TV advertising approach with the successful performance marketing model for CTV, highlighting benefits like hyper-targeting and undivided attention. He creates urgency by noting that the cost advantage is temporary and presents the MNTN platform as the accessible solution, ending with a direct call-to-action to comment for a sign-up link.
Creator: @brian_blum on Instagram
Transcript
Connected TV is the most underpriced attention channel in marketing right now, and most brands are completely ignoring it. Here's why CTV is about to have its Facebook ads twenty sixteen moment. See, streaming killed the cable bundle, but it created something way more valuable for advertisers. Hyper targeted audience is watching on the biggest screen with no skip button. You're not competing with 47 better ads in a commercial break anymore. You're the only brand in that moment. Here's what most
Topics: Marketing, Advertising
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