Expert deconstructs advertising's core message from @thediaryofaceopodcast
The speaker, a divorce lawyer, delivers a monologue deconstructing the core message of all advertising, arguing that it's designed to make consumers feel inadequate ('you're not okay') in order to sell them a product as a solution. He then contrasts this with the one message ads will never convey: that people are already fine and have the wisdom they need within themselves, concluding that this message of self-acceptance isn't marketable.
Creator: @thediaryofaceopodcast on Instagram
Transcript
The core message of every single ad is the following. You're not okay. You're not okay. You're definitely not not like this. You're not okay. You could be. You could be. Good news. Redemption is at hand. You could be okay. You need this watch. You need this car. You need to get rid of that ring around the collar with Tide. There's solutions, but you need to do something. You know what's one message you will never hear in any ad ever of any kind? You're fine. You're fine. You don't need anything.
Topics: Advertising, Marketing, Psychology, Self-Improvement
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