Designer's creative process for posters. from @envato

The creator, a graphic designer in Hawaii, identifies that his workspace is uninspiring. He decides to design and print three posters based on his biggest inspirations (nature, community, local creativity), using the Envato platform to source imagery, fonts, and graphics. He then shows a sped-up process of designing the posters in Photoshop, picks up the physical prints from a local shop, and finally frames and hangs the finished artwork on his wall to transform his creative space.

Creator: @envato on Instagram

Video format

Vlog

Video outline

  1. State relatable problem
  2. Propose a creative project
  3. Showcase the creation process
  4. Reveal the tangible outcome
  5. Conclude with the transformation

Hook overview

Establish a relatable problem or creative block by contrasting an ideal state with the current, uninspiring reality.

Title hook

CREATE WITH ME

Verbal hook

As a creative living in Hawaii, I am constantly looking around at my surroundings for inspiration.

Visual hook

A fast-paced montage of stylized graphic design elements, including a green-tinted camera UI overlay and abstract, torn-paper style graphics, creating immediate visual energy.

Hook strategies

  1. transformation-payoff

Payoff

The Final Transformation: Showcase the final solution integrated into its intended environment, and deliver a concluding thesis statement that reinforces how the creative act has solved the initial problem and improved the creator's state.

Narrative framework

The Creator's Transformation Arc

Narrative framework logic

A problem-solution narrative that documents the entire creative process, from identifying a personal challenge to creating a tangible solution, showcasing a specific tool or skill as the key enabler.

Narrative framework breakdown

  • frameworkName: The Creator's Transformation Arc
  • frameworkType: Standard Narrative
  • coreLogic: A problem-solution narrative that documents the entire creative process, from identifying a personal challenge to creating a tangible solution, showcasing a specific tool or skill as the key enabler.
  • confidence: 95
  • pendingStatus: created

Topics: Graphic Design, Art, Design

Concepts: Process, Value Vlog, Journey Documentation

Formats: Vlog

Elements: Voiceover, B-Roll Cutaway, Screen Recording, Text Overlay

Account types: Brand, Personal Brand

Transcript excerpt

As a creative living in Hawaii, I am constantly looking around at my surroundings for inspiration. But there's one little issue. I am not inspired by my workspace. We need to get some artwork on these walls ASAP. Luckily, I'm a graphic designer, and I have Envato to help me out. We're gonna design three posters that reflect my biggest sources of inspiration, nature, an active community, and local creative expression. Let's start with our base imagery. I'm thinking something jungle y, maybe a big wave, and I also wanna find a cool running shot. Alright. No, we gotta find our fonts. I love good, condensed typefaces. Especially paired with a script or a handwritten style, Envato has plenty of options. Lastly, let's add some graphics, maybe some add ons, anything that's gonna help us save a little time. Let's find a cool chrome text effect, and of worse, we gotta get some texture. And now, we design our posters. This first design is inspired by some of my favorite hikes. Lush, green, and good, I'm making sure that the typography here feels as impactful as the imagery. This second poster is a tribute to the design I see walking around the city better day. Local street art, surf culture,