Business failure lesson and tips from @saeedferguson
The creator explains that he just shut down his clothing brand and shares the biggest lesson he learned: failing to adapt to the new era of marketing. He contrasts the outdated '1.0 phase' of streetwear (lookbooks, e-com shots) with the current '2.0 phase' driven by brands using short-form video. He then provides actionable advice for other brands, urging them to learn short-form video, be transparent with their process, and show their face to build compound interest with their audience, concluding with a quote from Albert Einstein.
Creator: @saeedferguson on TikTok
Transcript
I just ended my brand, and the biggest lesson that I learned was not learning the new era of marketing soon enough. The way that people consume and react to content since I started in 2018 has fundamentally changed. Brands like Nude Project, Muna Tier, Minted are pushing what I call the two point no phase of streetwear, while most brands are stuck in a one point o phase. The one point o phase is when you make product, you shoot a lookbook, you might make a video, you shoot ecom, and then you lau
Topics: Marketing, Entrepreneurship, Streetwear, Fashion/Apparel
136,400 views