Dunkin' toxic ex-boyfriend meme ad from @dunkin
This is a 20-image carousel post from Dunkin's Instagram account. Each image features the same professionally shot iced coffee drink with the text 'WE MADE THE TOXIC EXPRESSO BECAUSE OF' followed by a different common name. The campaign's purpose is to use a relatable and humorous meme format to engage with a younger audience by tapping into the cultural trope of 'toxic exes'.
Creator: @dunkin on Instagram
Topics: Brand Marketing, Beverages, Relationships, Comedy