Amazon strategy breakdown with examples from @orenmeetsworld
The creator argues that Amazon is the primary platform for new customer discovery, refuting assumptions about TikTok, Meta, and Google. He presents case studies of challenger brands like Gorgie and Sauz, analyzing how they leverage strong packaging, brand storytelling, and Amazon's underutilized brand tools to compete with legacy players. He concludes by endorsing the agency Darkroom, which implements these strategies, and suggests a growth model combining TikTok for attention with Amazon for conversion.
Creator: @orenmeetsworld on Instagram
Transcript
The place where we buy the most new products isn't TikTok shop. It's not through Meta. It's not even Google. It's Amazon. Amazon is unsexy, but undeniable for new brands to get actual volume of new customers. Two examples, Gorgi is a new better for you energy drink that launched just three years ago, and is already stealing shelf space from Red Bull Better and Celsius on the biggest e worse platform. And Sauce is doing the same thing in tomato sauce by giving the product a brand story. They're g
Topics: E-Commerce, Brand Strategy, Marketing, CPG
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