Explaining Bad Bunny's business deal from @rpn
The creator analyzes musician Bad Bunny's groundbreaking record contract, starting with a timely hook about his halftime performance. He contrasts the typical low royalty rates for major artists with Bad Bunny's historic 90/10 revenue split, explaining it was achieved through a distribution deal with his co-owned label, Rimas. The creator frames this as a crucial lesson for all creators on prioritizing ownership and control over short-term cash, using Bad Bunny's journey from grocery bagger to global superstar as a case study in long-term strategic thinking.
Creator: @rpn on Instagram
Transcript
Everybody's gonna talk about this halftime performance, but the craziest thing about Bad Bunny is his contract. It's arguably the best and most important in music history. See, the biggest major label superstars on the planet are lucky to see even 30¢ of every dollar that they generate. Bad Bunny has a historic ninety ten split. In 2021, the label that he co owns, Primas, signed a distribution deal with Sony Music that allows him to keep 90% of the revenue from music, streaming, and concerts. Th
Topics: Music, Business, Creator Economy
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