Subverts wellness tip with joke from @jesssaland
The creator, sitting in her car, introduces what she calls a 'super cool meditation technique.' She then demonstrates by inhaling from a device, followed by an immediate and violent coughing fit, revealing the 'technique' is a joke about smoking.
Creator: @jesssaland on Instagram
Video format
Yap
Video outline
- Introduce a novel technique
- Reveal an unexpected method
- Show a chaotic consequence
- Narrate through the chaos
Hook overview
A direct-to-camera introduction of a 'cool' or useful technique, creating the expectation of a helpful tip or life hack.
Title hook
FOUND OUT THIS SUPER COOL MEDITATION TECHNIQUE THE OTHER DAY
Verbal hook
Found out this super cool meditation technique the other day, and I just really wanted to show you.
Visual hook
A woman with a fried egg hair clip speaks directly to the camera from inside a car, creating an immediate sense of quirky personality and direct address.
Hook strategies
- curiosity-open-loops
Payoff
The video ends abruptly at the peak of the chaos, delivering the punchline through the complete and absurd breakdown of the initial, serene concept.
Narrative framework
The Chaotic Subversion
Narrative framework logic
Introduce a seemingly helpful or serene concept, then demonstrate it in a way that immediately results in a chaotic, humorous, and relatable failure, completely subverting audience expectations.
Narrative framework breakdown
- frameworkName: The Chaotic Subversion
- frameworkType: Standard Narrative
- coreLogic: Introduce a seemingly helpful or serene concept, then demonstrate it in a way that immediately results in a chaotic, humorous, and relatable failure, completely subverting audience expectations.
- confidence: 95
- pendingStatus: created
Concepts: Expectation vs. Reality, Satirical Advice, Skit
Formats: Yap
Elements: Text Overlay, Jump Cut
Account types: Personal Brand
Transcript excerpt
Found out this super cool meditation technique the other day, and I just really wanted to show you. Adele your greed. Adele the mean. You feel the means? How do you feel it?