Creator explains fashion's art problem from @ghostinthesam
The creator presents a thesis that luxury fashion is losing its cultural capital and is now borrowing it from the fine art world to survive. She supports this by explaining how luxury's traditional signals (craftsmanship, exclusivity) have been diluted, forcing brands to seek authenticity elsewhere. The creator provides numerous examples of fashion and art collaborations and the industry's pivot towards high-net-worth art collectors, before arguing that this trend ultimately erodes art's cultural value and incentivizes the creation of more commercial, less challenging artwork.
Creator: @ghostinthesam on Instagram
Transcript
Luxury fashion is bleeding cultural capital and borrowing from the arts to survive. For the longest time, luxury meant rare materials, masterful craftsmanship, and steep barriers to entry. You weren't just buying product. You were buying a way to signal your taste, access, and belonging. Best that signal's gotten noisy. Quality is slipping. The resale market and dupe culture have made the visual codes of luxury widely accessible. So what do you do when product alone can't carry your brand? You b
Topics: Fashion/Apparel, Art, Brand Strategy, Marketing
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