Brand origin story with narration from @levysky.marketing
A narrator, appearing in a picture-in-picture overlay, tells the origin story of Christian Louboutin's iconic red soles, explaining how the designer was inspired by his assistant's red nail polish to paint the sole of a prototype shoe in 1992, a decision that became the brand's signature.
Creator: @levysky.marketing on Instagram
Transcript
Why do Louboutins have red soles? It all started in 1992. Christian Louboutin had designed a beautiful high heel, but when the prototype arrived, something felt wrong. The black sole made the shoe look heavy, dull, nothing like his original sketch. That's when he noticed his assistant painting her nails a no the shoe and became the brand's signature.
Topics: Fashion, Branding, History, Design
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