Explaining the flattening of culture from @ghostinthesam
The creator presents a thesis arguing that the convergence of aesthetics between fine art and commercial products has led to a cultural standstill where everything looks like art, but nothing feels like it. She supports this by explaining two historical shifts: the rise of conceptual art de-emphasizing technical skill, and brands adopting artistic presentation. The creator concludes that this visual sameness forces art to compete on commercial terms, flattening emotional depth and deprioritizing the challenging work that truly advances culture.
Creator: @ghostinthesam on Instagram
Transcript
Everything looks like art, so nothing feels like art. How often do you see an image these days and wonder, is this art, an ad, AI, all three? We're in a moment where every category of thing looks kind of the same and kind of good, and it's making us unhappy. No how did everything start looking the same? Two big shifts. One, post pop art and conceptual art, we stopped requiring that art be grounded in things like technical skill, originality, and even authorship. Almost any execution can qualify
Topics: Art, Design, Marketing
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