Creator pitches hypothetical toothpaste brand from @girlinbluestudios
The creator presents a detailed hypothetical case study for a new toothpaste brand called 'Maison de Mouth.' She explains the core concept of focusing on pleasant, food-complementary aftertastes, outlines a product line with flavors like matcha and chamomile tea, details a marketing strategy involving experiential pop-ups and merchandise, and concludes by articulating the brand's philosophy of making toothpaste a cultural and enjoyable product.
Creator: @girlinbluestudios on Instagram
Transcript
I were to create a toothpaste brand, this is how I'd do it. I'd call it Maison de Mouth and make it all about the aftertaste of toothpaste. Because the problem with regular toothpaste isn't the flavor, well kind of, but also the aftertaste, that chemical mint that ruins your coffee and makes orange juice taste like poison. So Maison tier Mouth flips it. The flavor isn't the problem, it's actually the whole point. Each paste would taste like something you actually want to eat or rank. A chamal te
Topics: Branding, Brand Strategy, CPG, Marketing
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